In a recent discussion, Peter Kim asked me to elaborate about "golden cookies". If you’re seeking the answer to very challenging questions – you’re seeking golden cookie answers. Why is this important?
Most people never find golden cookie answers because they’re using sugar cookie problem solving techniques. People like my friend Seth Godin, Chris Brogan, Aaron Wall and others find a lot of golden cookie answers. It’s not because they’re smarter than me or you – it’s because they understand the importance of radical thinking and radical problem solving. They understand that those answers reside well outside the “normal” way of thinking about the question.
If you desire to solve the greatest challenges, and answer the most challenging questions – you’ll need to develop the best problem solving strategies. This means learning to think radical. Here’s how you know if you’re thinking radical enough: You’ll be worried that people will laugh at you, tell you you’re crazy and you’ll be the butt of many jokes.
Recently, Seth wrote a book called Tribes. In this book, he offers excellent golden cookie solutions to challenges offered by the rapidly evolving world of marketing. Who would have guessed the answer would be found in tribes and leadership? Seth would – because he understands how to find golden cookies.
Lean into challenges in radical new ways – you’ll find those golden cookies.