Want your ideas to spread? Would you like to see corporate America embrace your great ideas and pay you as thanks?
The obstacle: Most people and organizations HATE change. They avoid the “new and promising” like the plague – while embracing the “old way” to the grave.
The Solution: My friend and wonderful Triiibes member, Becky Blanton , taught me a great lesson the other day:
New ideas aren’t really all that new. In fact, most “great new ideas” are simply new ways of applying old ideas – usually across industries.
What’s critical? Since most people and organizations hate change - but love to embrace strategies and processes with a history of success (what Marcos calls “ancient secrets” – we need to tell our “new idea story” in a way people will truly listen to us (with an open mind).
Don’t attempt to “sell” your new idea as a new idea. Find out how your “great new idea” has been successfully applied in the past – but not named as such. Sure, you might not be able to find an exact match – but you get the idea. Present your idea in a way that highlights its history of success.
Example: The concept (tribes and leadership) behind Seth Godin’s new book – Tribes - isn't new. Tribes have existed as long as people. Understanding tribes in the context of businesses and modern social behavior on the internet is completely new. When you look at the concept of tribes & leadership in relation to a business such as SouthWest Airlines – tribal concepts applied to business are revealed - even if SouthWest doesn’t realize it. This is an example of an ancient secret applied today.