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November 11, 2008

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Pace

Ed,

So if your teeth didn't hurt and no one sneezed, what changed? Why did you buy one now?

Ed Welch

Hi Pace!

Thanks for stopping by and GREAT question!

I’ve thought a lot about this and I’ve come to believe it was a “tribe effect”. Wandering around in Triiibes for a few months has exposed me to numerous discussions of Apple products (mostly positive discussions). I suppose we have a rather large contingent of the Apple Tribe who belong to Triiibes.

Although nobody really “sneezed” – I’ve been exposed to a collective “tribal voice” – something like an “extended virus/cold”, perhaps – and I finally caught it. I had to purchase the iPhone.

See, I really have come to trust many of the folks in Triiibes and I certainly value their opinion highly. So, I find myself persuaded by the influence of a subset of Triiibes. Certainly not one person, but a collective voice I happen to trust. Before Triiibes, I would never have listened to the “collective voice” of Apple evangelists – it meant nothing to me. But those connections with Triiibe members were obviously strong enough to make the difference.

That’s the only explanation I can think of…..

Actually, before joining Triiibes – I thought the iPhone was a silly gadget that was quite unnecessary… ;)

Pace

Coool! That makes sense and thanks for explaining!

Megan M.

And if the evangelists spent their time getting to know you, and doing what friends do (care about one another) and being a good citizen on a person-to-person basis instead of just on behalf of a product... well, then maybe they'd be in your cabinet. I don't know why people don't make this effort. It's such a joy to connect with new people for REAL!

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