(source The St. Petersburg Times, Oct. 11 and 13, 2008)
Joseph Prudente, a 66-year-old grandfather, is going to jail. His crime? A brown lawn. His homeowner’s association (HOA) requires residents to keep their grass green. Prudente had fallen on hard times, and with money tight, he used every spare cent to pay his mortgage (which soared by $600 a month). The HOA went to court. Prudente went to jail--no bail!
Handyman Andy Law read this story and was furious. He found Prudente’s address and told Joseph’s wife that he was going to fix it.
Andy borrowed a machine to remove the dead sod, called in favors, got new sod donated, even caught the attention of a county commissioner. He became the leader of a temporary tribe working to achieve a common goal.
When Joseph got home, he saw a new lawn, a new sprinkler, mulch, and flowers. He took one look and cried.
You don’t have to be famous or rich to lead a tribe. You need vision, drive, and passion to do something. Your tribe doesn’t have to be big or well-known, it just needs someone to lead them.
“Charisma doesn't make you a leader. Being a leader gives you charisma." - Seth Godin.
-Jodi Kaplan (Fix Your Broken Marketing)