Tribal Connections: Making them Stronger

"A tribe is a group of people connected to one another, connected to a leader, and connected to an idea." - Seth Godin

Known for his brevity, Seth uses the word "connected" three times in this definition. Connections must be important to the tribal concept, right?

Consider these ideas for building stronger tribal connections:

• Ask for input. People feel more connected when you ask for their opinions. Do it often.
• Quality two-way conversations increase that feeling of connectedness. Have them often.
• Discuss the idea of your tribe. Work to make it more concrete and real. Vague ideas don't inspire passionate connections.
• Encourage sub-tribes to form. In smaller sub-tribes, some members of your tribe might feel even more connected.
• Identify leaders in your tribe and design ways they can help other tribe members feel more connected.

Not all tribes (or tribe members) are created equal. Use your imagination, experiment, and work together with your tribe to strengthen its internal connections. The health of your tribe depends on it.

And who knows? It could even change the world.

-Ed Welch