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« Connections.....Can you please elaborate? | Main | Tribes vs Communities »

February 18, 2009


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Joseph Sherman

I just read your manifesto Learning to
View Your Customers
as a Powerful Tribe. Your idea to send a customer service phone call or e-mail to the CEO is great. Would you consider sending the CEO and VPs to do a day "regular" work face to face with the tribe?

Ed Welch

Hi Joseph:

Thanks for your kind words. I think that having a CEO, a VP, or any other "executive" do a day of "regular work" is a GREAT idea. In fact, I would go as far as saying it should be mandatory.

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