At one time or another, everyone is a customer and everyone has feelings. In case you haven’t noticed, people are generally driven by their feelings.
Successful businesses (and people) are able to establish connections that generate good feelings in other people and themselves. Think about it, when you walk away from a business transaction with good feelings, don’t you feel more connected to the business?
So here’s the big question: If you’re looking to build a successful business, why would you ever engage in a transaction with a customer (or potential customer) that didn’t stimulate good feelings in that customer? The answer, of course, is that you would never want to do that. Right?
If you would like to learn more about the power of connections and how those connections relate to the concept of tribes, check out my newly published manifesto on ChangeThis.com.