Pam asks: "Can you elaborate a little more about connections as you use the word in your tribes manifesto?"
When thinking about connections and tribes, it's important to remember there are varying degrees of connections. Some are loose, others are strong and everything in between.
However, we are all connected in one way or another. What defines a tribe is being connected to each other, a leader and an idea. That idea can be a product, a website, a business, a concept, a political party, etc.
You need not even know someone in order to make/have a connection with them. For example, Pam asked this question, I'm now politely responding via this blog post - thus, we have a "connection". My hope is that when she reads this response, Pam recognizes the connection and retains it in the future. Perhaps she'll continue to read this blog? Maybe she'll read future ebooks I write. Regardless, it's important to realize the subtleties of connections and the importance of those connections in the business world. If I were to have ignored Pam, she might walk away with a negative opinion of me, never read (or refer) my blog, etc. When you think of the positive word-of-mouth I lose - that's a HUGE wasted opportunity.
From almost any perspective, a positive connection leads to good things. With the Net and tools like Twitter, tribes and connections are inevitable.
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