If you don’t know Zane, he’s a super nice guy. One of his passions is to create a movement to help change the healthcare system. We all know it needs major changes and I admire his passion and work to get the word out.
When it comes to business, Zane is a lot like me, he wants to see businesses understand the power of tribes and better serve us (the customers).
If you would like to learn a little more about tribes, you can listen to Zane and I talk here.
And a special thanks to Zane for taking the time to visit with me.
Sure. Everyone is a member of many tribes. Sometimes being a tribe member is as simple as feeling associated with particular people (political party, etc.). Other times, tribal membership requires a barrier to entry (initiation, etc.)
When you’re feeling an association with certain people, you’re probably a member of a tribe. Consider these examples:
- You really like Barack Obama, you agree with his ideas and find yourself feeling connected to others who support him. Although you’ve never met him or his supporters, you’re in the Obama Tribe.
- You feel strongly about your 2nd Amendment rights. You feel there are too many gun control laws already. You want more guns in the hands of law-abiding citizens and less guns in the hands of criminals. You’re in the gun rights tribe.
- Here’s a more traditional tribe. You’re a member of a church. You’re a member of that particular “tribe”. You’re connected to the Church leader and the other members.
- Here’s a less obvious, but very large tribe. You love Diet Pepsi. You identify better with others who like Diet Pepsi and wonder how anyone can possibly drink that “other stuff”. You’re in the Diet Pepsi Tribe.
- Tribes are everywhere and they’re here to say. What makes them so important now is the Net. An explosion of tribes have formed on the Net. If you use the Net, you’re probably a member of many tribes that wouldn’t have been possible without it.
Pam asks: "Can you elaborate a little more about connections as you use the word in your tribes manifesto?"
When thinking about connections and tribes, it's important to remember there are varying degrees of connections. Some are loose, others are strong and everything in between.
However, we are all connected in one way or another. What defines a tribe is being connected to each other, a leader and an idea. That idea can be a product, a website, a business, a concept, a political party, etc.
You need not even know someone in order to make/have a connection with them. For example, Pam asked this question, I'm now politely responding via this blog post - thus, we have a "connection". My hope is that when she reads this response, Pam recognizes the connection and retains it in the future. Perhaps she'll continue to read this blog? Maybe she'll read future ebooks I write. Regardless, it's important to realize the subtleties of connections and the importance of those connections in the business world. If I were to have ignored Pam, she might walk away with a negative opinion of me, never read (or refer) my blog, etc. When you think of the positive word-of-mouth I lose - that's a HUGE wasted opportunity.
From almost any perspective, a positive connection leads to good things. With the Net and tools like Twitter, tribes and connections are inevitable.